PUMA STEP IT UP
Client: Puma x Created Academy Live Brief
Role: Creative Direction, motion and design
Deliverables: Social media content
I developed a dynamic graphics package for PUMA's social media video targeting 16-25 year olds interested in streetwear. The package celebrated PUMA's visual journey while conveying a message of confidence when wearing PUMA Cali Sport shoes. The video aimed to inspire individuality and style, resonating with young trendsetters.
THAT CALI HEAT
The captivating beauty of Californian sunsets served as my inspiration, influencing my choice to incorporate smooth and powerful gradients as the prominent color palette throughout the piece.
POSE. STRUT.
By marrying stunning visuals with persuasive messaging, the social media video aimed to ignite a sense of aspiration, style, and self-assurance among the target demographic. It was an invitation for them to embrace the PUMA Cali Sport as a symbol of their unique identity and confidence.
CALI FLEX. WHAT’S NEXT.
Taking the idea even further, I expanded my thinking to envision how this creative concept could come to life within stores. I imagined it seamlessly integrated into the environment through lighting effects, special graphics, and looping playback on large screens. This immersive approach would enhance the overall brand experience and captivate customers in retail settings.